Job Description
Responsibilities
SEO Strategy
- Develop and implement a comprehensive SEO strategy that aligns with our business goals and target audience.
- Conduct thorough keyword research to guide content creation and optimize website architecture for search engine crawling and indexing.
Content Optimization
- Collaborate with the content team to ensure all website content is SEO-friendly, utilizing best practices for on-page optimization.
- Optimize meta tags, headers, and descriptions across the website to improve click-through rates from search engine results pages.
Link Building
- Develop and execute a link-building strategy to enhance domain authority and improve search rankings.
- Monitor backlink profile to identify and disavow any harmful links that could impact SEO performance.
Technical SEO
- Conduct regular technical SEO audits to identify and resolve issues that could affect website performance in search engines.
- Collaborate with web developers to implement technical SEO enhancements, such as improving site speed, mobile optimization, and schema markup.
Analytics and Reporting
- Utilize SEO analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track and report on the performance of SEO efforts.
- Provide actionable insights based on analytics to continuously refine and improve the SEO strategy.
Trend Monitoring and Adaptation
- Stay up-to-date with the latest SEO trends, search engine algorithms, and digital marketing best practices.
- Adjust SEO strategies as necessary to adapt to changes in the digital landscape and maintain competitive advantage.
Cross-Functional Collaboration
- Work closely with other departments, including marketing, content, and IT, to ensure SEO best practices are integrated across all digital initiatives.
Qualifications
- 2-5 years of proven experience as an SEO Executive or similar role, with a track record of improving SEO performance and achieving business objectives.
- Strong knowledge of SEO tools and analytics platforms.
- Excellent understanding of search engine algorithms and ranking factors.
- Proficient in technical SEO, content strategy, and link-building techniques.
- Strong analytical skills and ability to derive meaningful insights from data.
- Excellent communication and project management skills.
- Bachelor’s degree in marketing, Information Technology, or related field.
Note: Please submit your profile along with your portfolio
Benefits:
- Competitive salary
- Bonus potential
- Medical insurance
- Continuing education benefits