Job Description
- Social Channel strategy – carry forward the legacy of building a winning social media strategy for Swiggy Instamart.
- Create and oversee the execution of the social calendar across channels.
- Experiment with new content formats, channels to drive up reach, engagement and follower growth.
- Manage creative agencies and partners – Work with internal and external creative partners and agencies by briefing, evaluating and guiding them to create clutter breaking content.
- Internal stakeholder management – Work with internal stakeholders like partnerships team,business teams to identify areas and win-win solutions which can be amplified on social media.
- Measurement and analysis – Measure and analyse performance of content, channels through listening tools and take corrective actions.
- Agency/Vendor Management : Evaluation, onboarding, managing legal, finance and accounts processes.
Requirements
- At least 4 years of overall work experience across social media agencies or at brands
- Has hands-on experience scaling up social media presence for brands
- Ability to judge creative ideas and has a keen attention to detail.
- Chronically online and has a strong understanding of social media trends and how each platform’s algorithms work – primarily Instagram, Twitter and YouTube.
- Strong stakeholder management skills – co-ordinate with our creative partners & internal stakeholders to deliver high quality content
- Strong history of having brought in innovations and out-of-the-box thinking in previous roles.
- Work experience in E-commerce / with ecommerce clients is highly preferred
- Strong analytical skills to make sense of data & reports on excel and listening tools.
- Expense management – well organized and able to maintain a log of expenses
- Strong negotiation skills – should be able to evaluate costs and negotiate with influencer agencies to work within outlined budgets
- Should be an independant worker that requires minimal to no intervention on daily tasks.
- Organized and dynamic individual who is able to adapt and deliver compelling content without compromising on quality.
- Candidate will be made to complete a written assignment before they are cleared for an interview.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law”