PPC Executive

Job Description

• Developing digital marketing strategies for websites, email, social media, SEO/SEM,PPC, and display advertising
• keeping up with our social media presence on all digital platforms
• The evaluation and reporting of all digital marketing efforts effectiveness
• Managing a team while handling clients from throughout the country and abroad

Responsibility

• Prepare and carry out all digital marketing strategies, including email, social media, PPC, SEO/SEM, and display advertising campaigns.
• Creating, establishing, and sustaining our search engine presence
• All digital marketing campaign performance is measured, reported, and evaluated against set objectives (ROI and KPIs)
• Discover patterns and insights, then adjust spending and output depending on the knowledge.
• Plan innovative and imaginative growth methods
• Prepare for, conduct, and evaluate experiments and conversion tests.
• Working together with internal departments, develop landing pages that enhance user experience.
• Assess the whole customer experience across all channels and customer touch points by using your excellent analytical skills.
• Optimize user funnels and leverage conversion points
• Work with organizations and other vendor partners
• Analyze cutting-edge technology. Where applicable, demonstrate thought leadership and perspective for adoption.

Qualifications and abilities

• Demonstrable professional experience in digital marketing
• A track record of successfully managing SEO/SEM, email, social media, and/or display advertising campaigns.
• Highly imaginative with expertise in developing digital campaigns that engage, educate, and inspire
• Experience optimizing landing pages and user funnels
• knowledge of A/B and multivariate tests
• Strong familiarity with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Practical experience with ad-serving tools
• Knowledge of how to build up and improve Google Adwords campaigns
• Powerful analytical abilities and a data-driven mindset
• Knowledgeable with the most recent trends and ideal techniques for internet marketing and measurement
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Role: Social Media Marketing

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

PG: Any Postgraduate