Sr Analyst – Campaign Manager
Job Description
- Minimum 1 years of relevant experience in programmatic ad operations, Display Ads,
- A good understanding of the open RTB ecosystem and working knowledge of different channels, ad formats, SSPs, DSPs, inventory types.
- Hands on experience with Google Ad Manager, DV360 and DCM is a plus.
- Working experience with Mobile Ads and Video Ads Direct experience managing publics.
- Setting up programmatic campaigns and revenue optimization constantly.
- Monitor all ad networks and provide periodic data pointers in order to optimize available inventory including Mobile add and Web
- Liaison with external and internal stakeholders while integrating new networks and troubleshoot as and when needed.
- Extract and analyse from online tools and present it to the management in simple formats
- Reconcile all campaign related reports.
- Periodic update to the CM and AMs on performance of various platforms in terms of traffic and revenues, including forecasting basis data available.
- Track performance of campaigns on site by sections and ad properties.
- Validate and reconcile external i.e., third party reports from time to time
Role: Other
Industry Type: IT Services & Consulting
Department: Other
Employment Type: Full Time, Permanent
Role Category: Other
Education
UG: Any Graduate
PG: Any Postgraduate
