Assistant Manager – Digital Marketing  

Job Description

• Plan & execute performance marketing campaigns across various channels – Google Ads, Facebook Ads, Programmatic, etc.
• Client servicing & relationship management to improve client retention
• Understanding of the ecosystem – Attribution, Tracking, and tuning various End-to-End Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels.
• Coordinate with the internal analytics, product & other teams for timely execution of various digital marketing tasks and initiatives.
• Responsible for campaign management – planning, monitoring, optimization & reporting
• Coordinate with various clients for Swiggy and able to effectively address customer satisfaction and manage a diverse set of clients. 
• Build understanding of client’s brand, business, customers and competitive landscape and provide strategic guidance in building requisite digital marketing initiatives.
• Optimize and Scale campaigns for maximum ROI and conversions & analyze campaign performance and provide regular reports.

Required Skill-set:

• Self-driven and a strong bias for action, fitment in startup culture
• Excellent analytical, communication, collaboration, and stakeholder management skills
• In-depth knowledge of the Paid Marketing ecosystem (especially Google & Meta), attribution models, and segmentation/personalization on external communication channels.
• Expertise in Google, Meta, Programmatic, etc. marketing channels.
• Experience with a B2C consumer tech/e-commerce platform, preferably in a growth or digital marketing role

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.