Digital Marketing Manager

Job Description

Job Description:

Responsibilities:

• Develop and lead marketing strategies that position as an industry thought leader.
• Create and manage annual marketing roadmaps aligned with business goals.
• Utilize Google Analytics (GA) and Google Tag Manager (GTM) to track and report on key performance indicators (KPIs).
• Translate data insights into actionable marketing strategies.
• Oversee the creation of high-impact content (whitepapers, blogs, case studies, webinars) that reflects industry trends and client’s expertise. Drive editorial calendars and ensure consistent messaging.
• Implement and optimize CRM and marketing automation tools to streamline campaigns and enhance lead nurturing processes.
• Collaborate with sales to improve lead scoring and pipeline visibility.
• Manage and optimize Google Ads and LinkedIn Ads campaigns to drive traffic and lead generation.
• Work closely with sales, and technical teams to align marketing strategies with overall business objectives.
• Plan and execute virtual and in-person events to amplify brand presence and engage target audiences.
  

Requirements:

• 10+ years of experience in B2B marketing, preferably in a System Integrator, IT consultancy, or technology services company.
• Proven track record of driving successful thought leadership campaigns.
• Hands-on experience with Google Analytics, GTM, CRM platforms, and marketing automation tools.
• Strong background in SEO and paid advertising (Google Ads, LinkedIn Ads).
• Exceptional writing, communication, and project management skills.