Digital Marketing Manager

Job Description

Our Digital Marketing Manager will have advanced search engine optimization skills to bring more short tail trademark converting traffic to Trademarkia for terms such as “trademark registration” and “trademark filing.” This individual will help create a site organization strategy for Trademarkia.com, a content writing strategy, serve as a Lead Writer managing a team of 30+ contract writers for unique content, and work actively with the most modern SEO optimization tools to rank Trademarkia at the highest search results. We re dedicated to our employees and we re seeking an individual who brings a positive attitude, excellent soft skills, and approachability.

What you ll do:

• Increase organic search rankings for Trademarkia.com for short-tail search for “trademark registration”, “trademark filing”, “trademark attorney”, and similar search terms.
• Come up with topics for new content on site through keyword research and analysis.
• Within a year, build a writing team from 0 to 30+ writers, producing 1000 articles/month with 1200+ words each, and reducing the cost to 20% of the market rate.
• Set up analytics to track revenue from organic search results, to demonstrate ROI within 6 months.
• Review landing pages for optimization.
• Monitor campaigns, budgets, and performance
• Analyze click-through rates, conversion rates and relevant KPIs.
• Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting
• Communicate with management regarding campaign updates and/or answer any questions regarding campaign performance
• Produce monthly campaign reports
• Coordinate with online paid search marketing manager to maximize online marketing campaigns
• Use tools such as Google Analytics, Google Search Console, Majestic, Moz, Buzzsumo, outreach.io, KeywordSpy, Scrapebox, Spyfu, SEMRush, Proranktracker, Screaming Frog, SimilarWeb, BuiltWith, and others

Qualifications:

• MBA Degree (preferred)
• Bachelor s Degree in Economics, Marketing, or Finance (minimum, new grads with great ambition welcome to apply!)
• 5+ years of SEO (search engine optimization) experience preferred, including Google organic search results, keyword building, ethical link building, content writing strategies, etc.
• SEM experience in commerce verticals with involvement in key groups a plus.
• Communication skills
• Google Analytics Certified, including the latest GA4
• Self-motivated with an enthusiasm for the web industry and technologies
• Critical thinking and problem solving
• Goal-oriented with a positive attitude and high energy
• Ability to follow directions and deliver high-quality work with attention to detail

Role: Marketing Manager

Industry Type: Recruitment / Staffing

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

UG: Any Graduate

PG: MBA/PGDM in Marketing